Augmented Reality Trends of 2023

Augmented Reality Trends of 2023
Image Courtesy: Unsplash
Written by Prachi Subhedar

These days, augmented reality is such a potent tool for business that the number of augmented reality companies has skyrocketed. 

Without a doubt, one of the cutting-edge technologies that are bringing science fiction to life is augmented reality (AR). Holograms, like those in Star Wars and Marvel movies, now envelop us and give us a uniquely immersive experience that goes beyond entertainment. These days, augmented reality is such a potent tool for business that the number of augmented reality companies has skyrocketed. 

In a variety of commercial sectors, including retail, commerce, gaming, healthcare, and even the military, augmented reality is used to address a wide range of business issues. In order to forecast the direction of the market, it is essential to keep an eye on these technologies. We’ll talk about the few augmented reality trends to watch in 2023 as we examine how these solutions might help your own company. 


The fact that augmented reality is being used in conjunction with other metaverse technologies shouldn’t come as a surprise. The metaverse has flooded the news media ever since Facebook changed its name to “Meta.” But this isn’t simply meaningless marketing.  

The dismantling of the walls that separate the digital and physical worlds is one of the objectives of metaverse technology. Due to the ability of augmented reality to display virtual items that are integrated into our physical world, both consumers and businesses now have new potential. 

Fusion of Artificial Intelligence and Augmented Reality 

In two ways, augmented reality and artificial intelligence complement each another nicely. The first is that artificial intelligence powers the facial and spatial recognition software necessary for augmented reality to work, and the second is that augmented reality and AI solutions can work together to develop new solutions. These positions don’t have to be mutually exclusive. They typically mix in well. 

The Development of Mobile Augmented Reality 

Mobile devices are one of the main platforms for distributing augmented reality experiences. Most customers own a mobile device of some kind, and AR headsets are still not widely used by consumers. As a result, businesses have discovered numerous methods to use mobile devices for augmented reality. 

Better Accessibility with Compromise Through WebAR 

Another significant development in augmented reality is webAR. Users do not need to download any additional software in order to use WebAR because it is driven by web browsers. The ideal accessibility situation is as described below. But there is a price: The most basic AR experiences are offered through WebAR, which is deficient in many capabilities that native AR on mobile devices can offer. On the other side, WebAR can be very helpful in some situations for straightforward experiences. such as adding filters to people’s faces, altering hair or object colors, changing backdrops, and making straightforward 3D things. WebAR makes virtual try-on experiences easier. These are employed by numerous businesses, including L’Oréal and Maybelline, for their cosmetic goods. 

Cross-Platform AR Becomes More Popular 

The creation of cross-platform apps is a difficult task in AR development. The terrible fact that cross-platform programs will almost certainly fall short of their full potential is another unfortunate reality. However, cross-platform apps can be of very high quality, provided the right procedures are followed. Cross-platform augmented reality can have a quicker time to market and is simpler to code. However, as a result, presentation and performance can suffer. For instance, cross-platform AR can be used to create an online store where 90% of the functionality is platform-independent, doesn’t require maximum performance, and has a straightforward AR product preview module. 

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