Navigating the Rise of Digital Commerce: Imperatives and Impediments for CMOs
It’s no secret that the world is rapidly shifting towards digital channels, with kiosks replacing waiters, mobile apps taking over foyers, and messaging becoming the newest form of checkout.
Thanks to the global pandemic, businesses have witnessed the power of digital channels like never before. But with these changes comes uncertainty. Are these shifts here to stay? What do consumers and marketing leaders think about this digital-first future?
A survey of over 1,300 consumers and marketing leaders from around the world was conducted to answer these questions.
Download the report today and gain valuable insights into the future of marketing in a digital world!