“What new technology does is create new opportunities to do a job that customers want done.”

Tim O’Reilly, Founder and Chief Executive Officer of O’Reilly Media, Inc.

Consumer’s focus keeps changing from the basic to advanced in terms of functions, demands, specifications, personalization, and much more. Traditional sales technology approaches are no longer working.

The new age of sales demands the new age of sales technology that enables you to stay ahead of the curve. Incorporating every sales technology into your company will also not work at the same time. What needs to be selected is what you require and what can work for you in terms of technical support.

Advanced sales technology today provides companies with new platforms and digital systems that can manage, implement, monitor, store, or execute plans or projects. Some of them include:

• Robust CRM platform
• Smart communication system
• AR and VR

Let’s learn more.

ALSO READ: 10 Key Benefits of Artificial Intelligence for Business

Best CRM Platform

Customer relationships are important for business. To provide the best services one needs the best CRM platforms. It connects the business to the customer systematically and strategically.

The best intelligent CRM platforms can carry out the best and most important functions for the company. With the additional computing power, multiple tasks can be automated and monitored simultaneously. Some of them are:

• 360-degree customer watch
• Pipeline management – lead and sales
• Activity management
• Data gathering and centralization
• Sales analytics and forecasting
• Numerous reporting opportunities
• Reporting – monthly, quarterly, or yearly
• Campaign management

Smart Communication System

Communication between customers and the company is paramount for business, whether it is lead, prospects, or customers. The implementation of AI, ML, and NLP in communication technologies enables the business to get in touch with the customers better. The advantages are:

• Lead qualification
• Task optimization
• Create personalized digital content

Here are two examples of intelligent communication methods.

Chatbots

AI-enabled chatbots can talk to the customer’s queries and determine their needs. Apart from the 24/7 availability, chatbots can reply to basic queries, resolve issues, reduce customer service interaction time, redirect to the respective departments, and find quick solutions.

Contact Centres

Contact centre solutions aim to elevate sales, boost performance, and improve operational transparency. By integrating the contact centre solution with the CRM platform, the sales team can contact customers easily and store related data in one place.

AR and VR

Augmented Reality (AR) and Virtual Reality (VR) applications’ popularity increased in recent years due to the Covid pandemic. Almost all businesses opened the virtual and augmented realm with the sudden introduction into the digital era during this period. AR and VR enable people to meet in the digital world effortlessly. From customer meetings to conferences, digital shopfronts to digital expos, AR and VR technology have already become part of the sales technology.